Regional Tourism Industry Strengthening Program

Murray Regional Tourism will provide digital assets for upcoming, complimentary courses designed to support and strengthen tourism and hospitality businesses across the region.

These materials include details on the following programs:


AI for Tourism & Hospitality Business

Presenter: John Hall
Sessions: Beginning 10 April 2025
Focus: Leveraging AI for daily operations, marketing, and sustainability, tailored specifically for tourism and hospitality sectors.

Program Two (2025)
Session NumberDate
1Thursday 10 April 2025, 1 pm – 2 pm
2Thursday 17 April 2025, 1 pm – 2 pm
3Thursday 24 April 2025, 1 pm – 2 pm
4Thursday 1 May 2025, 1 pm – 2 pm
5Thursday 8 May 2025, 1 pm – 2 pm
6Thursday 15 May 2025, 1 pm – 2 pm

Accommodation & Revenue Management

Presenter: Tamie Matthews
Sessions: Beginning 6 May 2025
Focus: Effective revenue management, dynamic pricing, and market targeting strategies.

Program One (2024)
Session NumberDateRegistration Link
1Tuesday 6 May 2025, 1 pm – 2 pmREGISTER
2Tuesday 13 May 2025, 1 pm – 2 pmREGISTER
3Tuesday 20 May 2025, 1 pm – 2 pmREGISTER
4Tuesday 27 May 2025, 1 pm – 2 pmREGISTER